This is a really exciting role for Given and one which will place you at the heart of our efforts to build our brand and amplify the impact we have through our client projects and the work we do to move the purpose agenda forward.
We’re looking for someone with a strong professional or personal perspective on purpose and sustainability - you will be helping to create the voice of our business so you need to feel comfortable with the subject matter.
You will have existing knowledge of marketing practices and digital marketing and activities, but rather than deep expertise, we’d love to hear from candidates who want to build on their existing experience and immerse themselves in the work we do.
Looking beyond just skills
Fundamental to this role is a positive attitude and a strong, proactive work ethic so that things get done, people feed off your energy, and our marketing activity is visible across the business. As such there are some key personal qualities that are really important to us and being successful in the role:
You’ll bring great energy and enthusiasm to the role so that people can feed off you and mirror your energy
You’ll be curious to learn more about purpose and sustainability, but having some level of existing knowledge of either or both of those topics is essential
You’ll be determined and driven to get things done, proactively engaging the wider team to keep things moving but at times working independently as well
Delivering our marketing strategy
Helping the Business Development and Marketing Director to deliver the 2023 marketing strategy is central to this role and the skills and competencies we’re looking for are related to it. The key elements of our strategy are:
Marketing foundations - performance marketing optimisation and great website content
Drumbeat activity - creating and curating relevant and engaging content from internal and external sources for our website, LI posts and newsletter
Brand building - supporting with events, awards, our Purposing podcast and Given’s thought leadership
You will help to co-ordinate and manage the production of case studies to showcase our best work, ensuring they are available in formats for pitches, proposals and the website.
You will report monthly on website and social media performance against agreed KPIs
Core task: You will create original content for our social media channels (e.g. articles, blogs) relating to purpose and the wider Given client proposition, with a confident and expert pov that reinforces Given’s position as a purpose leader. This content should need little editing from the Business Development and Marketing Director or Exec team
Core task: You will create high quality social media content and campaigns that feel timely, relevant, thought provoking and shareable. This will be drive brand awareness and help deliver business development campaigns
You will edit our bi-weekly newsletter and help to distribute it across our marketing list
You will help us to win awards by identifying entry opportunities, working with project teams on content and overseeing submissions
Core task: Supported by an external podcast production partner, you will project manage the production of Given’s ‘Purposing’ podcast, hosted by Becky Willan, Given’s CEO. This will involve attending meetings with potential guests, shaping Q&As and drafting episode guides
Core task: You will manage marketing campaigns to help us launch key pieces of thought leadership such as the Insiders’ Guide to Purpose and to highlight our involvement in and sponsorship of events
Other key aspects of this role
Core task: You will lead the project management of internal projects that relate to marketing, e.g. case study creation and website content, ensuring projects are delivered on time and maintain momentum in the face of client demands on people’s time. You will also do this for external projects such as events and thought leadership.
You will be a source of ideas for how we can try new things to build awareness and engagement with the Given brand, helping us to experiment and improve our effectiveness
You will work with our Business Development Director to develop a marketing and content plan and be responsible for actioning it, including completing back-of-house tasks (e.g. sourcing bios, logos, managing external partners, managing distribution lists and event follow-up outreach)
You will support us to build relationships with external publications and editors to help generate PR opportunities in relation to invitations to contribute opinions/articles put forward by the publication and promoting Given published articles, thought leadership, events
Our first step will be a 30 minute phone call to understand a bit more about you and why you’ve applied. Next, we’ll invite candidates to a first round interview to get into more detail about your experience and expectations of the role. The final stage will involve answering a short brief, that should only take a few hours of your time to prep, and presenting back to us. This will most likely be a copywriting exercise. If you are comfortable doing so, we’d prefer at least one stage of the interview process to be face to face in our Shoreditch office.
Given is the agency for purpose-driven brands. Everything that we do is about making brands a force for good, helping create positive change for people, communities and the world. Working with ambitious clients on the creation and execution of purpose, sustainable business strategies, innovation and creative campaigning and storytelling we are seeing the demand for the support that we can offer grow exponentially.
We offer great benefits, a collaborative and creative environment, impactful and meaningful work, brilliant career opportunities, and the chance to work with some of the biggest and best brands in the world. Our work has helped national and international brands like IKEA, John Lewis & Partners, Nespresso and Bupa, define and execute on their brand purpose. We fundamentally believe it takes both insightful strategy and imaginative creativity to change things for good, so we have both under the same East London roof.