The role
This is a new role we have created as part of a revised approach to our client outreach and marketing. We are looking for someone to work closely with our Exec team to coordinate a wide range of marketing and outreach activities - all geared towards growing the Given brand and reputation in the purpose, sustainability and social impact space. The role will report into our Chief Strategy Officer, but also work closely with our Creative Director and our CEO and co-founder Becky Willan, as well as other members of the Exec team. We are also bringing in a new digital and social media manager alongside this role to create a much bigger marketing and new business team than we have had to date.
We would love this person to be a source of new ideas for how we can try new things to build awareness and engagement with the Given brand from new clients, helping us to experiment and improve our marketing effectiveness as well as the content and events we use to drive awareness and outreach by our Exec team to potential new clients.
About you
We’re looking for someone with a strong professional or personal perspective on purpose and sustainability - you will be helping to create the voice of our business so you need to feel comfortable with the subject matter. You will have existing knowledge of marketing practices and activities, but rather than deep expertise, we’d love to hear from candidates who want to build on their existing experience and immerse themselves in the work we do.
Fundamental to this role is a positive attitude and a strong, proactive work ethic so that things get done, people feed off your energy, and our marketing and new business activity is well coordinated and very visible across the business. As such there are some key personal qualities that are really important to us and being successful in the role:
You’ll bring great energy and enthusiasm to the role so that people can feed off you and mirror your energy
You’ll be curious to learn more about purpose and sustainability, but having some level of existing knowledge of either or both of those topics is essential
You’ll be determined and driven to get things done, proactively engaging the wider team to keep things moving but at times working independently as well
Beyond this there are some other key skills and competencies that our ideal candidate would have:
Fantastic project management and oral and written communication skills (ability to confidently engage Exec, clients and other internal teams / stakeholders);
Marketing strategy and operations - to both deliver on the existing marketing, new business and content strategy, and work with members of the Exec team to refresh and refine it as things progress
Ideally some content creation skills - providing an ability to write drafts of social media articles, blog posts, thought leadership, case studies, conference presentations etc alongside other members of the strategy, marketing and creative teams;
Event Management skills
Experience of working with PR / media partners;
Research skills, e.g. to feed thought pieces, research awards and events, curate content for articles/blog posts, new business outreach etc
Ability to work with and brief strategists and creatives;
Experience of coordinating distribution lists (via, CRM, Hubspot etc) and other marketing & new business outreach activities.
The key objectives of the role are:
Developing and delivering our marketing and outreach strategy;
Raising brand awareness and reputation among target clients and sectors;
Ultimately with a view to driving inbound new business enquiries.
Recruitment process
Our first step will be a 30 minute phone call to understand a bit more about you and why you’ve applied. Next, we’ll invite candidates to a more formal interview to get into more detail about your experience and expectations of the role. This may also involve answering a short brief or writing a short article or blog post on a purpose related topic, that should only take a few hours of your time to prep, and presenting back to us. This will most likely be a copywriting exercise. If you are comfortable doing so, we’d prefer at least one stage of the interview process to be face to face in our Shoreditch office.
About us
Given is the agency for purpose-driven brands. Everything that we do is about making brands a force for good, helping create positive change for people, communities and the world. Working with ambitious clients on the creation and execution of purpose, sustainable business strategies, innovation and creative campaigning and storytelling we are seeing the demand for the support that we can offer grow exponentially.
We offer great benefits, a collaborative and creative environment, impactful and meaningful work, brilliant career opportunities, and the chance to work with some of the biggest and best brands in the world. Our work has helped national and international brands like IKEA, John Lewis & Partners, Nespresso and Bupa, define and execute on their brand purpose. We fundamentally believe it takes both insightful strategy and imaginative creativity to change things for good, so we have both under the same East London roof.
